When shopping for a special outfit, there are two options: buying something “off the rack,” or getting it custom made. You might be able to wear the “off the rack” item, but it is almost never a perfect fit, while the tailored article fits precisely. In the world of electronic trading, Sterling Trader came on the scene as an off the rack solution. However, DAS|Inc. has re-launched DAS|Pro 2.0, which is both an electronic and an advanced ultra low latency trading solution.
Of the two platforms, only the DAS|Inc. infrastructure is co-located at NASDAQ, and has a presence at NYSE, NY4 (locations of EDGE and CBSX), and Savvis (home of the BATS exchange). The co-location provides DAS|Pro 2.0 users with sub-millisecond trade executions, decreasing latency and effectively minimizing slippage, which is essential to all trading strategies. While Sterling Trader offers connections to multiple routes, the DAS|INC infrastructure is connected to over 100 routes, and is able to connect to any routes desired by its clients.
DAS|Pro 2.0 offers over 30 advanced charts. Additionally, DAS|Pro 2.0 provides technical indicators and trend lines, DMAr (Direct Market Access Routing, a proprietary smart routing service), back-testing, and mobile applications. Sterling Trader offers a capped API (maximum 5 orders per second). By contrast, DAS|API, available in both a C++ or .NET environment, provides stability while taking advantage of the ultra-low latency of DAS|Inc. infrastructure.
DAS|Pro 2.0 is a dynamic trading platform designed for all levels of traders, especially career traders. Given the comparison between DAS|Pro 2.0 and Sterling Trader, it is clear that DAS|Pro 2.0 is far superior in the areas of speed, execution, and customization.