DAS systems provide efficient execution and real-time market data solutions for your firm’s clients, broker/dealers, clearing firms, online Brokers, institutional trading desks, and traders worldwide who demand smarter execution services and streaming market data.
Meet Our CEO
Get to know our CEO.
CEO, President and Co-Founder
Karen Barker-Gentile started her career as a network engineer in Yonkers, New York. But with an interest in online banking and stock trading, the capital markets were never far from her mind. That passion eventually became her career, as she co-founded online broker-dealer SpeedTrader in 1999. Seven years later, the entrepreneurship bug struck again, this time as co-founder of DAS Trader. With more than 20 years of financial accounting, back-office management, broker dealer relations and information technology experience, Karen Barker-Gentile brings to DAS, Inc. a wealth of business and management experience. Further adding to her professional credibility, Karen is one of the few female CEO’s in this male-dominated financial industry.
In 2013, Gentile rang both closing bells of the two largest Stock Exchanges in the World, NYSE and Nasdaq exchanges. These honors were rewarded to her company for having the distinction of the highest level of product service and utilization of the exchanges capabilities. Under Karen’s leadership DASTrader.com is the only service bureau and technology provider to have achieved the highest level of partnership with both exchanges.
Karen understands the importance of building relationships with other companies to provide clients with the best trading experience and strives to maintain those business relationships. She aspires to bring the best experience to her clients and to continue to build and improve her business. She employs hardworking individuals, who will use their skills to offer the best products, customer service, and exchange industry expertise in the business. Karen is a strong leader who understands that a well-built foundation and the backing of her dedicated team are essential for success and improvement.
We provide efficient execution and real-time market data solutions for your clients, Broker/Dealers, Clearing Firms, On-Line Brokers, Institutional Trading desks, and traders worldwide who demand smarter execution services and streaming market data.
Follow the link to watch last week's (5/14) interview with a #1BestTrader #Spring #Competition #Winner! Be sure to #subscribe to DASTraderTV to stay updated on new #Market #Newsroom #Livestreams! @Nasdaq @JillMalandrino @still_rocking_in_my_fifties https://t.co/vnsxWp4WWGRead More
Markets are set for a lower opening. Last week was the worst market decline since February caused by a combination of factors, inflation concerns, and the war in Israel. Future expectations are far lower after an excellent earning season. #marketoutlook #daytrader #stocks #NYC https://t.co/z3KiNuXhZiRead More
Today (5/14) we will be interviewing one of our #1BestTrader #winners on our #Newsroom #LiveStream at 4:15pm ET. Save the link & #subscribe to our YouTube Channel DASTraderTV! #win #prizes #competition @Nasdaq @JillMalandrino @still_rockin_in_my_fifties https://t.co/Pbi429kwbORead More
The 2nd video of our newest Video Series on Advanced Chart Indicators & Configuration is now available! Follow the link to view it! #DASTrader #charts #advancedchartindicators #videoseries #trader #daytrading #chartconfiguration #tradingeducation #learn https://t.co/pqjOxvLrxhRead More
We are very excited to have a special guest joining our #Newsroom #Livestream tomorrow (5/14)! Save the link for our #1BestTrader #winners' circle #interview! #compete #software #subscribe #daytrader #stocks #prize @JillMalandrino @Nasdaq https://t.co/BrKyLqGni8Read More
Making a Trading Layout: Be sure to combine charts in one area & your level 2 into another area. Group your account & important order info & put your analytical tools elsewhere. An organized trading layout makes it easy to see what's going on in the market with a quick glance. https://t.co/4hjKqNpBZgRead More
#Markets are set for a lower opening. This is mainly caused by #inflationary concerns from a worsening #crisis in Israel & the impact of a cyber attack on a main U.S. #oil #pipeline. These issues have returned price #inflation & fear to cool off an overheated #market. https://t.co/TEy5WLeA3ERead More
Having a planned approach is the key to #successful #trading. Have a #tradingplan, get an #education if you've never traded before, & be patient & disciplined enough to stick to your plan. Most traders skip these steps & pay a far greater price to the #market. #TradingTip #money https://t.co/bTx4Sw84lDRead More
Markets are set for a higher open even after a cyber attack shut down the largest pipeline in the U.S. The impact of the cyber attack on oil prices $USO was to drive them higher as the shut down reduced oil supply. $ETH surges past $4000. #stockmarket #marketoutlook #daytrader https://t.co/ImU33aRv5mRead More
How about some light reading this weekend? A new blog has been released! Follow the link to read about #supportandresistance. #blog #daytrader #daytrading #markets #market #trade #trader #tradinglifestyle #lifeofatrader #stocks #money #software https://t.co/cx8CRbWDFcRead More
DAS’s product suite is the solution and technology necessary for your firm to connect to the global market. We are committed to continually improving the reliability of our software technology and have specifically designed our platform to consider the scalability and needs of our clients.
Our primary servers are hosted in Nasdaq’s co-location, giving DAS Trader sub-millisecond order acknowledgment to INET/Nasdaq, NYSE/ARCA, BATS BZX, BATS BYX, EDGX, EDGA, CBSX and NSX.