DAS systems provide efficient execution and real-time market data solutions for your firm’s clients, broker/dealers, clearing firms, online Brokers, institutional trading desks, and traders worldwide who demand smarter execution services and streaming market data.
Meet Our CEO
Get to know our CEO.
CEO, President and Co-Founder
Karen Barker-Gentile started her career as a network engineer in Yonkers, New York. But with an interest in online banking and stock trading, the capital markets were never far from her mind. That passion eventually became her career, as she co-founded online broker-dealer SpeedTrader in 1999. Seven years later, the entrepreneurship bug struck again, this time as co-founder of DAS Trader. With more than 20 years of financial accounting, back-office management, broker dealer relations and information technology experience, Karen Barker-Gentile brings to DAS, Inc. a wealth of business and management experience. Further adding to her professional credibility, Karen is one of the few female CEO’s in this male-dominated financial industry.
In 2013, Gentile rang both closing bells of the two largest Stock Exchanges in the World, NYSE and Nasdaq exchanges. These honors were rewarded to her company for having the distinction of the highest level of product service and utilization of the exchanges capabilities. Under Karen’s leadership DASTrader.com is the only service bureau and technology provider to have achieved the highest level of partnership with both exchanges.
Karen understands the importance of building relationships with other companies to provide clients with the best trading experience and strives to maintain those business relationships. She aspires to bring the best experience to her clients and to continue to build and improve her business. She employs hardworking individuals, who will use their skills to offer the best products, customer service, and exchange industry expertise in the business. Karen is a strong leader who understands that a well-built foundation and the backing of her dedicated team are essential for success and improvement.
We provide efficient execution and real-time market data solutions for your clients, Broker/Dealers, Clearing Firms, On-Line Brokers, Institutional Trading desks, and traders worldwide who demand smarter execution services and streaming market data.
We have a new blog post up! Check it out here! #blog #blogpost #blogger #Dastrader #dastraderpro #dasinc #trader #daytrader #boom #bust #stockmarket #stocks #NYC #weekendread #weekend #bullandbear #bull #bear #trading #riskmanagement #trade #money https://t.co/oi9UwYC9MbRead More
Save the Date! #Registration for the #Spring #1BestTrader #Competition starts Sunday (3/1). There will be an early bird #discount for the first week of sign-up. Don't miss out! Learn more at #win #winners #compete #prizes #tradingcompetition @Nasdaq https://t.co/skzEXnODaVRead More
(2) #Traders use these indicators to buy or sell off of. Sometimes you will see prices cross the MA’s so you will see a reaction in price when these lines are crossed. When price is above the MA, the #price action is #bullish. When price is below MA, the price action is #bearish.Read More
(1) #Movingaverages (MA) do not show support & resistance, although they do display where #support or #resistance might be. It is important to remember that because so many #traders use these indicators they become self-fulfilling prophecies. https://t.co/OW7lT40H74Read More
The dates have been set for our #Spring #1BestTrader #Competition! Early bird #registration runs 3/1 through 3/8 noon EST. Sign up early to save $50! Visit to learn more. The competition runs from 4/5 - 4/30. Will you be the next #1 Best Trader?! @Nasdaq https://t.co/c3Mledr6rQRead More
#Markets are set to gap up slightly today, after yesterday's surprising late day reversal. At one point the markets were down 360 points until chairman Powell came out to calm inflation concerns. The FDA approves $JNJ single does vaccine. #midweekrecap #stocks #market #daytrader https://t.co/easlIGxH86Read More
@kdub9166 @OfficialCMGTT This is coming from the exchange. Right mouse click on montage and remove sticky quote. Image below is from 2 other system all having the same issue. https://t.co/YDVj0xb8S5Read More
Short selling is selling something you do not own by borrowing it, paying interest on it, & buying it back at a lower price. This process is done through #rehypothecation. #trader #DASTraderPro #stocks #TradingTip #money #tradingplan #markets #stocktrading #TuesdayTradingTip https://t.co/DIF4tLuEKgRead More
If you haven't watched last week's DAS Trader Newsroom Live Stream (2/19), you can view it here: Be sure to subscribe so you don't miss any Newsroom Live Streams! #stocks #daytrader #trader #stockmarket #DASTraderNewsRoom #newsroom #bearbull #economy https://t.co/ij2kpM7mCzRead More
U.S. #markets set to open lower with concerns over higher interest rates & inflation. The #UK is to discuss the easing of lock downs. Worldwide new COVID-19 case numbers are decreasing & experts hope this trend continues. #marketoutlook #daytrader #stocks https://t.co/tn5YxmHP1wRead More
DAS’s product suite is the solution and technology necessary for your firm to connect to the global market. We are committed to continually improving the reliability of our software technology and have specifically designed our platform to consider the scalability and needs of our clients.
Our primary servers are hosted in Nasdaq’s co-location, giving DAS Trader sub-millisecond order acknowledgment to INET/Nasdaq, NYSE/ARCA, BATS BZX, BATS BYX, EDGX, EDGA, CBSX and NSX.